New Year New Name: Welcome ITC Luxury Travel

Image for Jennifer Atkinson Jennifer Atkinson

For the past 40 years ITC has been a name synonymous with the luxury travel market.

During this time we’ve made many changes, adapting with the world as we go…which is a huge part of the reason we’re still here, and as strong as ever, today. We’re not afraid of change and when we think we can do something better, we alter our tack.

And so it is my great pleasure, that at the very start of our 40th year, I can announce to you a new name for the International Travel Connections luxury portfolio: no longer ITC Classics but ITC Luxury Travel.

Why the change? We wanted to celebrate this momentous landmark in our business’s history with something iconic, a symbol of who we are and what we do; luxury travel.

Back in 1974 our founder Drew Foster pioneered luxury travel and so it also seems fitting to mark our memories of him, and our pride in the business, with a name change that reflects the very essence of why we’re here. Forty years on, we remain an independent, family owned business, a fact of which we are immensely proud.

Although our name is changing, our principles will remain, with every ITC Luxury Travel holiday being meticulously crafted around you. You’ll still be wowed by the travel experiences we create for you, which have ensured a very loyal client base has continued to return to us year after year since 1974.

Of course, it wouldn’t be true to form for us to mark this occasion without a party! So you’ll discover plenty of celebrations going on throughout the year, from our Caribbean SeaDream Cricket Cruise in March to a very special birthday brochure which you can expect to see in the spring.

Can I also take this opportunity to wish you a very Happy New Year, and thank you all for your continued support. As CEO I am overwhelmingly proud of ITC; its staff, its ethos, its service, its past and its future. And so I thought it fitting to leave you with the words of a great traveller on this special day; words which I hope will inspire your own next adventure…

“Twenty years from now you will be more disappointed by the things you didn't do than by the ones you did. So throw off the bowlines. Sail away from the safe harbour. Catch the trade winds in your sails. Explore. Dream. Discover.” ― Mark Twain

We look forward to welcoming you on your next ITC Luxury Travel experience…


comments powered by Disqus