Much more than a show in the sand!

Image for Jackie Sampson Jackie Sampson
Platinum Account Manager

I've just returned from a fabulous trip to Dubai - the hotels and service were all was first class; exactly what you'd expect from this monolithic country, small in area yet a giant in stature, renowned for leading the way in luxury travel, embracing new technology to make it an all singing and dancing holiday hotspot.

But I can remember it in its early incarnation, back in 1995 when only around 100,000 Brits were visiting; who would have believed back than that this country would create hotels that can be seen from space and that now close to a million of us head there every year. What a difference a decade and a half makes!

My recent stay saw me tasting the high life in Dubai, with our first night being spent at the Burj Al Arab in a Deluxe Suite - it took my breath away along with the view from the Skyview bar - Amazing!

Since this seven star hotel opened it's become an icon for Dubai. There are only suites here, and their amenities alone meant I never wanted to leave, the choice was exceptional a linen menu, with 13 decadent pillows and quilts to choose from, then there was the 'bath menu' of music and aromatherapy bath oils, not to mention the full-size Hermes products! Once I made it out of the room I was wowed by its gold pillars and the floor-to-ceiling aquarium that graces its lobby. Breathtaking!

After the heady heights of the Burj Al Arab I didn't think it could be beaten but I saw many of the other properties ITC features - the One&Only Royal Mirage, One&Only The Palm, The Ritz, Westin Mina Seyahi, The Atlantis and the desert haven of Al Maha to name just a few. Seeing so many amazing hotels hit home to me the sheer diversity of options available, from properties that are 'the' place to see and be seen to one that provide the perfect venue for family friendly holidays in the sun - the choice really is yours.

A wonderful start to the day for us on Tuesday was a Spa treatment at the The Ritz Carlton hotel so peaceful and relaxing not sure how I would feel staying here as after just an hours visit I felt totally chilled out.

Dubai is one of those destinations you either love or hate, personally I love it and a return visit to Dubai is a must for me. There is so much to see and do and I can't wait to go back and experience the water park at the Atlantis!

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