We've built our reputation on delivering exceptional holidays to some of the world's most desirable destinations in ultimate luxury, backed by an informed team.

To have gathered this knowledge has taken us four decades and countless miles travelled. We believe that the first hand information at our fingertips and the relationships we've forged with key suppliers isn't something you can put a price on.

From our personal experience, we strongly believe that booking with a reputable tour operator brings a number of important benefits that may not be immediately obvious, so we have created our 7 step guide to help you understand the benefits of booking with ITC Luxury Travel:

1. We always get a better price than you can source direct.
If we couldn't, there would be no market for us.

2. We listen to your needs.
Trip Advisor and similar sites offer lots of personal insight but their guidance can be highly subjective. With 40 years of expertise, we never sell what we haven't seen and if it isn't right for you, we won't recommend it!

3. We're here to help when things go wrong.
We believe the real value of a tour operator is when there's a crisis such as Volcanic ash or even just a flight schedule change. Our 24 hour emergency team provide round the clock assistance and a genuine fast track to getting problems solved, which means that you're not just at the mercy of the 'customer service' desk at the airport!

4. We explain when an offer is really an 'offer'.
Each hotel can have dozens of offers, some combinable and some tactical and some year round.

5. We offer added value.
Because of our strong relationship with our hotels, we make sure you benefit from the best available rooms on check in and where available, exclusive added value offers that you may not get by booking direct with the hotel.

6. We offer true flexibility.
We are an independent business, so we can do things that other, larger operators can't, or often won't. So if you need to make changes to your booking, we'll move heaven and earth to help you.

7. We won't tie up your funds.
When you book flights and hotels online, they're usually non-refundable which means you have to pay full balance immediately. When booking with us you can normally expect to pay 10% deposit and the final balance 8 weeks before departure.

I know what you're thinking, don't all tour operators follow this guide and the answer is yes they should, but do they?

This is our personal mission and it's why we're in business. We work towards it every day to ensure we differentiate ourselves in the world of tour operating, standing out from the rest of the luxury crowd as 'the' operator to trust, because our personality is driven by our 4 core values: passion, inspiration, genuine and excellence. Individually these values have an effect, but united they create the ultimate experience you dream of when looking for that all important time away.

We don't follow the trend, we make it!