Samantha Morris

About me

I got the travel bug on my very first holiday when I was six and went to Malta; I loved the long sunny days, visiting the castles in Valletta and island hopping to Gozo and Comino Island…it was magical. After this we had most summer holidays in Europe which I loved. When I was 21 I decided I wanted to work in the travel industry and got my first travel job working for British Airways. After six years I decided I wanted to move up a level and went to work for a luxury tour operator for another six years. I have now joined ITC with a wealth of travel knowledge from all around the world and I am still as passionate about travel as I was when I first started 12 years ago.

As a Business Manager I work around you, the customer, whether it’s in the evening or weekend. I can be contacted at any time and you can rest assured that you will get the very best service from your initial enquiry right up until your time of booking your dream luxury holiday.

Favourite Places

Beach: The Maldives is just absolutely stunning with crystal clear water in which you can swim with the sting-rays or take a sunset cruise sipping Champagne whilst watching the dolphins
Culture: Hong Kong gets to me every time I visit. Lantau Island is one of my favourite places, you reach it by a cable car going through the waterfalls and when you arrive you are greeted by a giant bronze Buddha where you climb 268 steps for a closer look.
Las Vegas: my all time favourite place so much so that I got married there in 2011 at the Bellagio. Vegas offers everything from top shows to celebrity restaurants to hiring a Harley Davidson and taking a ride out to the Hoover Dam.

Travel Tip

Venture out of the tourist spots to sample the local life and try the local dishes whether it’s a Meze or a roast goose!

Places Visited

North America Boston, Daytona Beach, Fort Lauderdale, Key West, Las Vegas, Los Angeles, Miami, New Orleans, New York, Orlando, San Francisco, St Pete’s Beach; China Hong Kong; Caribbean Abaco, Bahamas, Barbados, Catalina Island, Dominican Republic, Dominica, Grand Bahamam, Grand Cayman, Jamaica, Mexico, St Lucia, Tortola; Malaysia Kuala Lumpur, Langkawi; Europe Brussels, Czech Republic, Corsica, Cyprus, Dublin, France, Germany, Italy, Lanzarote, Malta,  Netherlands, Spain, Tenerife; Middle East Dubai; Indian Ocean Maldives, Sri Lanka
Celebrity Cruise  Century; P&O Arcadia, Aurora, Azura, Oceana, Oriana; Royal Caribbean Adventure of the Seas

Follow me on Twitter... @Samantha_ITC


“Sam is one of the most knowledgeable and helpful people I have ever had the privilege of working with in our industry. I have known Sam for many years and between us we have built a great relationship. Her bubbly personality and incredible enthusiasm ensures her clients have every confidence in her ability to provide the best possible holiday package for them, alongside after-sales service of the highest quality. Sam is extremely professional and driven; the way she has looked after our Sales Team; she has gained the utmost respect from every one of our Advisors. Customer Service is a key value at Blue Bay Travel, and Sam offers this in abundance; not only to our team, but also to our mutual clients. We have worked with countless Operators over the years and have encountered only a handful of special agents who have been exceptionally supportive, but Sam takes it above and beyond, and her passion for travel has nurtured an unsurpassed rapport with our team."

Stuart Wilson, Managing Director, Blue Bay Travel


"Since 2006 my wife and I have been fortunate and privileged to savour numerous lengthy periods in distant countries generally as independent travellers. We needed somebody with an abundance of knowledge in the travel industry to put in place our demanding personal requirements to include flights, hotels, transfers, tours and the like plus advise when appropriate yet maintain a sense of humour. We found that Sam had all those qualities and more besides. She always finds the time to discuss and fine tune your itinerary, pointing you in the right direction if she believes you have not made your plans as fool proof as you think. We shall hopefully continue to have Sam put in place our distant travels as we doubt anybody could do it better."

Ken Elborn, Client & retired travel photo journalist